Persuasive Political Targeting: A Remarkably Understudied Dynamic (WP-23-31)
James Druckman
Technological developments have increased attention to an age-old political-persuasion technique: targeting. Surprisingly, research on the efficacy of persuasive political targeting is relatively scarce and scattered. In this paper, Druckman offers a clear definition of persuasive political targeting; synthesizes extant work by categorizing it based on source, message, or setting matches to receivers’ characteristics; and provides a framework for future studies of persuasive political targeting.