Infographic: In Today’s Complex Media Environment, How Do People Consume News?

With more choices than ever, U.S. adults reveal new “repertoires” of news consumption; civic engagement


Click on the image above to see a larger version of the infographic.

From newspapers to news apps, Americans today have more options than ever when it comes to how they get the news. In a recent study, IPR associate Stephanie Edgerly examines how different audiences take advantage of the ever-expanding news media environment. 

Culling data from a national survey of U.S. adults, Edgerly categorizes types of media consumption for the adults surveyed by performing a cluster analysis—a statistical method that puts data into groups that are distinct from one another. Her analysis reveals six main clusters of media consumption: news avoiders, online-only consumers, TV and print media consumers, liberal and online consumers, conservative consumers, and news omnivores. It also shows the socio-economic traits that factor into these new patterns of news consumption, such as age, gender, and level of education attained.

Stephanie Edgerly is assistant professor of journalism and IPR associate.